Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study
- Creator: Guan, Shuqi , Chao, Chih-Wei (Fred) , Tian, Feng
- Resource Type: journal article
- Date: 2024
Gazing at the stars: How signal discrepancy affects purchase intentions and cognition
- Creator: Hesse, Maik , Lutz, Otto Hans-Martin , Adam, Marc , Teubner, Timm
- Resource Type: conference paper
- Date: 2020
Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships
- Creator: Baxter, Stacey M. , Ilicic, Jasmina
- Resource Type: journal article
- Date: 2015
Celebrity advertising and source credibility in Hong Kong
- Creator: Kan, Ying Che Ruth
- Resource Type: thesis
- Date: 2013
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
- Creator: Kozary, Ben , Baxter, Stacey
- Resource Type: conference paper
- Date: 2010